Pay for Talk Time,
Metered per Second
Every plan is the whole receptionist. The plans differ mainly in how many minutes Sona talks, how many local numbers it answers on and how long your call records are kept; the two larger plans also add A/B experiments and priority email support.
30-minute onboarding call · First month free on Essential and Growth · Monthly plans cancel anytime
On every paid plan
The same receptionist, sized to you
- 24/7 answering
- Calendar booking
- Warm transfer
- Message taking
- Transcripts & call summaries
- Repeat-dialer protection
- Email alerts to your team
- Conditional forwarding from your line
- Setup help included, no fee
- Plans from, a month
- $99
- Off when billed annually
- 2 months
Three Plans, One Receptionist
Pick by the minutes you expect and the numbers you answer on. Every plan works a call the same way.
Monthly plans cancel anytime and run to the end of the cycle.
Essential
Perfect for small businesses & solo entrepreneurs
$99/month
- Ideal Client
- Solo Law, Consulting, Home Services
- Inbound Minutes
- 300 Minutes, then 40¢ each, per second
- Phone Numbers
- 1 local number
- AI voice receptionist, 24/7
- Call routing & forwarding
- Professional phone greetings
- Appointment scheduling
- 90-day call archive
Lowest listed rate
Growth
Ideal for growing businesses with higher call volume
$249/month
- Ideal Client
- Real Estate, Spas & Salons
- Inbound Minutes
- 1,000 Minutes, then 30¢ each, per second
- Phone Numbers
- 3 local numbers
- Everything in Essential, plus:
- A/B test voices, models & scripts
- 12-month call archive
- Priority email support
Scale
For established businesses with high call volume
From $429/month
- Ideal Client
- High-Volume Restaurants & Retail
- Inbound Minutes
- Pooled, quoted for your volume
- Phone Numbers
- Numbers for every location
- Everything in Growth, plus:
- Call archive up to 5 years
- A dedicated support contact
First month free on Essential and Growth
Book a demo, get set up on a 30-minute onboarding call, and the first month of your plan is free. Monthly plans cancel anytime.
Book Free Demo & Start Your Free MonthThe Rules Behind Every Bill
What a call costs, what never counts, and the ceiling every account comes with.
PER-SECOND METERING
Billed to the second
A 90-second call costs 90 seconds. Ringing, unanswered and blocked calls cost zero. We never round a wrong number up to a whole call.
REPEAT-DIALER PROTECTION
Floods stop at the door
A number that keeps redialing your line is blocked before it reaches the AI once it passes the per-caller limit, and blocked calls don't touch your minutes.
HARD SPEND CAP
A ceiling on every account
Every account ships with a daily spend cap. If traffic spikes, Sona falls back to voicemail instead of running up your bill.
Size Your Plan Before the Call
Your calls a week and their usual length give your month in minutes, then the plan that costs least for it.
Estimate your month
Calls per week40
Average call length
Booking calls tend to run three to four minutes; a quick question is shorter. Your dashboard shows the real average once Sona is live.
That's about
520minutes / mo
520 minutes a month. Essential fits: ~$187 / mo
$99 for 300 included minutes, plus about 220 extra at 40¢ each.
Monthly list prices. Annual billing takes 2 months off; switch the plans above to see it.
Every Plan, Side by Side
Minutes, numbers, records and support on each plan, with the value spelled out wherever there is one.
| Compare plans | Essential$99 / mobilled monthly | Growth$249 / mobilled monthly | ScaleFrom $429 / moquoted for you |
|---|---|---|---|
| Setup & dashboard | |||
| Dashboard & knowledge base | Included | Included | Included |
| Your receptionist: voice, greeting, hours | Included | Included | Included |
| Knowledge sources | 25 | 100 | Per contract |
| Pages per site crawl | 100 | 100 | Per contract |
| Team seats & invitations | Included | Included | Included |
| Live phone line | Included | Included | Included |
| Setup carries over between plans | Included | Included | Included |
| Usage & lines | |||
| Minutes included | 300 / mo | 1,000 / mo | Pooled, your volume |
| After that | 40¢ / min | 30¢ / min | Volume rates |
| Local numbers included | 1 | 3 | Per location |
| Extra numbers | $5 / mo each | $5 / mo each | Included |
| Metering | Per second | Per second | Per second |
| Receptionist skills | |||
| Booking, rescheduling, cancellations | Included | Included | Included |
| Warm transfer with whisper handoff | Included | Included | Included |
| Structured message taking | Included | Included | Included |
| Answers from your knowledge base | Included | Included | Included |
| Voice | |||
| Voice library | Included | Included | Included |
| Records & oversight | |||
| Transcripts & call summaries | Included | Included | Included |
| Call recording, opt-in, with notice | Included | Included | Included |
| Call archive | 90 days | 12 months | Up to 5 years |
| Per-call billable talk time | Included | Included | Included |
| Email alerts to your team | Included | Included | Included |
| A/B experiments across voices & models | Not included | Included | Included |
| Audit log | Included | Included | Included |
| Compliance & support | |||
| AI disclosure & recording notice, built in | Included | Included | Included |
| Daily spend cap | Included | Included | Included |
| Support | Priority email | Dedicated |
The Fine Print, Out Loud
Minutes, overage, contracts, and the things Sona will never do on a call.
Talk time on your Sona number, metered per second from pickup to hangup. If Sona warm-transfers a caller to your team, the bridged part of that call counts too, since it runs on the same line. Calls nobody answers, and calls blocked before they reach Sona, never count.
Calls keep getting answered and the extra time bills at your plan's per-minute rate: 40¢ on Essential, 30¢ on Growth. Your dashboard shows a live usage meter, and every account has a daily spend cap, so overage is something you watch happen, not something you discover on an invoice. We never auto-upgrade you to a bigger plan.
No. Plans are priced assuming you use them, which is what keeps the included rate under the overage rate. If you're consistently under, drop to a smaller plan; overage on Essential often beats a half-used Growth.
One that comes with your plan. You search an area code in the dashboard, buy the local number there, and assign your receptionist to it; each plan card says how many numbers it includes, and further ones are a per-number add-on. Your own line keeps its carrier: set conditional forwarding on it so Sona picks up when you're busy, closed, or away, and turning that off is one dial code.
Monthly plans cancel anytime and run to the end of the cycle. Annual pays for 10 months and runs 12. There's no setup fee either way.
Book a 30-minute onboarding call from the Essential or Growth card: we set up your receptionist with you, and the first month of your plan is free. Setting up means creating your receptionist (greeting, opening hours, a voice), choosing the local number Sona answers on and assigning your receptionist to it; forward your existing line to that number whenever you are ready. There is no setup fee and no onboarding charge: you pay the subscription and nothing else, and monthly plans cancel anytime.
Because a 20-second wrong number and a 6-minute booking are not the same product. Per-call plans charge you the same for both. Per-second metering means short calls cost cents, and the dashboard shows the billable talk time of every call.
Not for patient calls yet. We don't offer a business associate agreement (BAA) under HIPAA today, and without one our Terms don't allow protected health information through Sona. Talk to us before you set anything up, and we'll tell you what it can and can't do for your practice.
Sona doesn't send SMS, doesn't make outbound calls, and never takes card numbers over the phone. Those are compliance choices, not gaps in a roadmap, and they're why the plans can stay this simple. It isn't an emergency service either: it is instructed to tell a caller who describes an emergency to hang up and dial 911.
Ready to Get Your
Own AI Receptionist?
Book a free demo and we'll show you exactly how the AI will sound for your specific business, on a 30-minute call.
30-minute onboarding call · First month free on Essential and Growth · Monthly plans cancel anytime