SONA FOR REAL ESTATE
Speed wins clients. Sona answers first.
A buyer calls about a listing as soon as it catches their eye. Sona picks up every call, all while you're in a showing of your own: listing questions answered, showings scheduled, seller calls routed straight to your cell.
Free to start, no card. Paid plans include a local number.
Juniper Realty Group, this is Sona, the team's AI assistant. How can I help?
I'm calling about the 3-bed on Meadowlark Lane — is it still available? And does it really have a casita?
It is, and it does — a 280-square-foot detached casita with a full bath. Listed Tuesday at $489,000. Want to see it in person?
Yeah — could we do tomorrow evening?
I have tomorrow at 5:30 or 6:15 — which works better?
5:30, please.
You're set — 5:30 PM at 4127 Meadowlark. Priya will meet you there with the HOA docs.
While it talked
Showing booked · tomorrow 5:30
The problem
Leads go cold in the time a showing takes.
What it costs
First reply
is the one that wins the lead
Wait, and they're on the next listing site, calling the next agent. The first responder usually wins the client.
Showings
are when buyers call
You're mid-tour with one client while the next one rings out. Buyer calls cluster on evenings and weekends — the exact hours you can't pick up.
Yard signs
ring at all hours
Every sign and portal listing puts your number in front of a buyer who calls the moment they see it, whether you're at dinner or at a closing.
Use cases
A showing never costs you the next buyer.
Listing Q&A
Beds, baths, HOA fees, school district, square footage, answered instantly from your listing sheets.
Illustrative call · Listing call → showing
I'm calling about the 3-bed on Meadowlark Lane — is it still available? And does it really have a casita?
It is, and it does — a 280-square-foot detached casita with a full bath. Listed Tuesday at $489,000. Want to see it in person?
Showing scheduling
Books showings against the availability you set, and your team gets each one by email with a calendar file.
Seller lead fast-lane
“I'm thinking of selling” gets warm-transferred to you immediately. Those calls never wait.
Open-house overflow
While you host, Sona catches every call and books the follow-up showings.
Buyer pre-qualification
Timeline, financing status, must-haves, captured conversationally and written into the message in your inbox.
Every call written down
Name, number and what they want, captured for every call Sona can't finish itself — so nothing waits in voicemail.
Try it yourself
The questions real estate teams get all day.
Type as the caller
Don't take our word for it. Interrogate it.
Type what a customer would say on the phone. The replies come from a canned table for a fictional business — a real deployment answers from your own documents.
Waiting for your first line
The panel
Every call lands somewhere. That somewhere is open.
Juniper Realty Group is a seeded real-estate brokerage workspace running the real dashboard — two weeks of calls, transcripts, bookings and agent config. A nine-agent brokerage in Denver. Listing calls that became showings, a seller lead that reached the managing broker, and the questions Sona will not answer.
- No sign-up
- No card
- Read-only
- Sample data
Read-only account
Viewerreal-estate.viewer@example.com
Password
SonaDemo2026!
Takes you to the sign-in page with both fields already filled — press Sign in. No card, nothing to sign up for, nothing to cancel.
Where to look first
Listing call to booked showing
01The Meadowlark call: the casita confirmed from the listing sheet, two slots offered from the team's showing schedule, and the showing on the book in ninety seconds.
/dashboard/calls →The lead that goes to a human
02A seller asking what the house is worth. Sona captures the address and the timeline, states that it can't value the property, and hands the call to the broker.
/dashboard/messages →Showings on the book
03Every showing on the team's schedule in the dashboard, including the one that moved and the one that died when the property went under contract.
/dashboard/appointments →What it refuses to discuss
04Schools, demographics, safety, offer strategy — named as forbidden topics in the config. In this industry that list is a compliance control, not a preference.
/dashboard/agents →
Read-only means read-only: open every page, read every transcript, filter every list, change nothing. Editing, activating an agent, buying a number and inviting a teammate are blocked in the panel and again in the database. The callers and bookings are invented; the pipeline and the compliance copy they came from are the ones your own workspace would run.
Pricing
Less than a Tuesday of missed calls.
The Free plan takes no card and holds your workspace. Every paid plan is the whole receptionist, and every account ships with a daily spend cap.
Minutes are metered per second. Unanswered and blocked calls cost nothing.
Free
For getting your workspace ready before you commit.
$0
NO CARD · UPGRADE ANY TIME
No phone line or receptionist
Your workspace, no card
Knowledge base and booking availability
Invite your team
No phone line or receptionist — pick a plan to go live
Everything carries over when you upgrade
Starter
For the solo shop that keeps missing calls.
$66
PER MONTH, BILLED $790 / YEAR
250 minutes / mo, then 40¢/min
1 local number
Every receptionist skill, day one
The full voice library
90-day call archive
Email support
Pro
Lowest listed rate
For teams whose phone is the sales channel.
$166
PER MONTH, BILLED $1,990 / YEAR
700 minutes / mo, then 30¢/min
3 local numbers
Everything in Starter
A/B test voices, models & scripts
12-month call archive
Priority email support
Scale
For multi-location and high-volume businesses.
Custom
POOLED MINUTES · VOLUME RATES
Pooled minutes, volume rates
Numbers for every location
Everything in Pro
Call archive up to 5 years
A dedicated support contact
On every paid plan
24/7 answering
Calendar booking
Warm transfer
Message taking
Transcripts & call summaries
Repeat-dialer protection
Email alerts to your team
Conditional forwarding from your line
Setup help included, no fee
Overage rates, the comparison table, and what counts as a minute: see the full pricing breakdown
FAQ
Questions real estate teams actually ask.
How fast do I hear about hot leads?
Seller leads and ready-to-offer buyers are warm-transferred to your cell in real time. Everything else lands in your inbox as a message the moment the call ends.
Can Sona qualify buyers?
Yes: timeline, financing status, pre-approval, must-haves. It asks conversationally, never like a form, and writes the answers into the message your team gets.
Where does it get listing details?
From the listing sheets and links you share: beds, baths, HOA, lot size, showing rules. Update the sheet and Sona's answers update with it.
Does it work for teams?
Yes, with limits. Everyone on the team can have a login, and transfers go to the numbers you list — for example, whoever is on duty. Showings book against one shared schedule; separate calendars for each agent and round-robin routing are on the roadmap.
What number does Sona answer on?
Sona picks up on a local number included in every paid plan; you choose it in the dashboard and assign your receptionist to it. Forward your existing line to it — conditionally or always — and Sona answers as your team, live in about 15 minutes.
Start free. Go live when you’re ready.
Create a workspace and get your knowledge base and team ready at your own pace. When you choose a plan you build your receptionist and pick the local number Sona answers on, and everything you set up carries over.
Your line keeps ringing where it does today until you forward it to Sona.