AI receptionist · answering service · appointment booking
Your business line stops going to voicemail.
Sona picks up on a local number you choose, 24 hours a day. It books appointments into your calendar, answers questions from your own documents, and puts the caller through to your team when a person is needed.
Free to start, no card. Paid plans include a local number.
What setup looks like
Your prices, policies and bookable hours go in before you pay.
Three steps, none of them a call with us. See how it works
What it does
Every plan is the whole receptionist.
Tiers change how many minutes you get, not how the receptionist behaves.
Answering
Picks up day and night on your Sona number, and takes calls in parallel, up to your plan's limit, so a second caller is not sent to a busy signal.
Booking
Reads the live availability you set in the dashboard, negotiates a time, books it, and handles reschedules and cancellations — all inside the call.
Answers
Replies only from the documents, prices and policies you upload. When it does not know, it says so and offers a callback instead of guessing.
Handoff
Transfers to your team when the caller asks for a person or the matter is urgent, and briefs whoever picks up before they say hello.
Records
Every call transcribed and summarised in your dashboard, next to the booking or message it produced. Recording is opt-in, and callers hear a notice whenever it is on.
Repeat callers
A number that keeps redialing your line is blocked before it reaches the AI once it passes the per-caller limit, and those blocked calls cost nothing.
Disclosure
Opens every call as an AI and repeats it when a call is recorded. Asked if it is a person, it says no.
Call record · 1 m 12 s · illustrative
One call, start to finish.
This is the shape of a real call record — the transcript a manager sees in the dashboard afterwards, next to the booking and the summary (and the recording, when recording is on). The exchange itself is written, not recorded.
Hi, is there anything tomorrow? I need a cut before an interview.
I'm Sona, the AI assistant for Atlas Hair Studio. I can look at tomorrow for you. Can I take your name?
Maria Alvarez.
Thanks, Maria. I have 9:20 in the morning or 2:40 in the afternoon. Which is easier?
The morning one.
Booked, 9:20 tomorrow morning, and the front desk has it now. Anything else while I'm here?
Try it yourself
Put your own question to the salon.
Type as the caller
Don't take our word for it. Interrogate it.
Type what a customer would say on the phone. The replies come from a canned table for a fictional business — a real deployment answers from your own documents.
Waiting for your first line
Connects to
It writes while the call is going.
Nobody re-types anything afterwards: the booking, the message and the transcript are in your dashboard by the time the caller hangs up.
Your schedule
Reads availability, writes the appointment
Working hours & overrides
Weekly hours, holidays, one-off closures
Message inbox
Callbacks and after-hours messages, triaged
Email alerts
New messages and bookings, to your team
Call log
Every call transcribed, with a summary
Your team
Warm transfers, briefed before pickup
Your knowledge base
Prices, policies and FAQs it answers from
Your existing line
Conditional forwarding into your Sona number
How it works
From sign-up to the first answered call.
- 01
Set up the workspace
Create a workspace, no card. Load your prices and policies into the knowledge base, set the availability Sona books into, and invite the people who answer the phone today.
- 02
Build your receptionist
Pick a plan and give your receptionist its voice, greeting, opening hours and tools. Editors change the setup, viewers read transcripts and bookings, and every change to the agent is versioned, so you can see what it was told and go back.
- 03
Pick your number
Every paid plan comes with a local number: search an area code in the dashboard, buy it, and assign your receptionist to it. Point your existing line at it with conditional forwarding whenever you're ready.
WHEN BUSY · AFTER HOURS · ALWAYS
Industries
A law firm's 2am call is nothing like a salon's.
Intake questions, triage rules and the words callers actually use change with the trade. Sona ships pre-configured for 6 of them, and you tune the rest in the dashboard.
Pricing
Less than a Tuesday of missed calls.
The Free plan takes no card and holds your workspace. Every paid plan is the whole receptionist, and every account ships with a daily spend cap.
Minutes are metered per second. Unanswered and blocked calls cost nothing.
Free
For getting your workspace ready before you commit.
$0
NO CARD · UPGRADE ANY TIME
No phone line or receptionist
Your workspace, no card
Knowledge base and booking availability
Invite your team
No phone line or receptionist — pick a plan to go live
Everything carries over when you upgrade
Starter
For the solo shop that keeps missing calls.
$66
PER MONTH, BILLED $790 / YEAR
250 minutes / mo, then 40¢/min
1 local number
Every receptionist skill, day one
The full voice library
90-day call archive
Email support
Pro
Lowest listed rate
For teams whose phone is the sales channel.
$166
PER MONTH, BILLED $1,990 / YEAR
700 minutes / mo, then 30¢/min
3 local numbers
Everything in Starter
A/B test voices, models & scripts
12-month call archive
Priority email support
Scale
For multi-location and high-volume businesses.
Custom
POOLED MINUTES · VOLUME RATES
Pooled minutes, volume rates
Numbers for every location
Everything in Pro
Call archive up to 5 years
A dedicated support contact
On every paid plan
24/7 answering
Calendar booking
Warm transfer
Message taking
Transcripts & call summaries
Repeat-dialer protection
Email alerts to your team
Conditional forwarding from your line
Setup help included, no fee
Overage rates, the comparison table, and what counts as a minute: see the full pricing breakdown
FAQ
Before you go live.
What happens to calls while I'm setting it up?
Nothing changes. The Free plan has no receptionist and no phone line attached, so your line keeps ringing where it does today. Sona takes calls only once you pick a plan, build your receptionist and buy it a number of its own.
What number does Sona answer on?
One of its own. Every paid plan includes at least one local number: you search an area code in the dashboard, buy it there, and assign your receptionist to it. Your existing line keeps its carrier. You set conditional forwarding on it — busy, unanswered, after hours, or always — so callers reach Sona at the other end, and one dial code turns that off again.
Does it tell callers it is an AI?
Yes, at the start of every call, before anything else is discussed, and again when a call is being recorded. Asked directly whether it is a person, it answers honestly. A caller who would rather speak to someone is put through to your team.
What happens when it doesn't know the answer?
It tells the caller it doesn't have that, then offers a callback or takes a message. Answers come only from the documents, prices and policies in your knowledge base.
How does the handoff to my team work?
When a caller asks for a person, or the matter is urgent by the rules you set, Sona rings your team and briefs whoever picks up before the caller is connected, so nobody repeats themselves. If your team can't pick up, it takes a structured message — name, number, reason — and it lands in your dashboard inbox.
Can it take more than one call at once, and after hours?
Sona answers calls in parallel, within the concurrency and spend caps on your plan, so two callers at nine in the morning are both answered rather than one hearing a busy signal. A call at two in the morning is handled like one at noon: booked, transferred by your after-hours rules, or written down for the morning.
Which languages does it speak?
English. Other languages will appear on the pricing page when they ship; until then a caller who needs one is offered your team or a message.
Where do recordings and transcripts go?
Into your workspace, where your team reads them by role: editors change things, viewers only read. Recording can be enabled per workspace; when it is on, callers hear a recording notice in the greeting. Each plan keeps recordings for a set window and deletes them when it ends.
Start free. Go live when you’re ready.
Create a workspace and get your knowledge base and team ready at your own pace. When you choose a plan you build your receptionist and pick the local number Sona answers on, and everything you set up carries over.
Your line keeps ringing where it does today until you forward it to Sona.