SONA FOR HOME SERVICES
You're under a sink. Sona's on the phone.
Every plumber, HVAC tech, and electrician loses jobs the same way: on a ladder while the phone rings. Sona answers, quotes your call-out fee, books the service window, and puts only true emergencies through to you.
Free to start, no card. Paid plans include a local number.
Beacon Plumbing and Air — this is Sona, the company's AI dispatcher. What's going on?
There's water coming through my kitchen ceiling — like, actively dripping. I don't know from where.
Okay — if you can, turn off the water at the main shutoff, usually by the water heater or at the street. I'm getting a tech to you now. What's the address?
412 Alder Court. Please hurry.
I'm putting you through to Marcus, our on-call tech, now — he'll give you an arrival time. The emergency call-out is $129, applied to the repair if you go ahead.
While it talked
Emergency · straight to the on-call tech
The problem
Every call you miss goes to the next truck.
What it costs
Voicemail
is where jobs die
A homeowner with a leak calls down the search results until someone — or Sona — picks up. Second place gets nothing.
Ladder time
is when the next job rings
On a roof, in a crawlspace or under a sink, nobody on the crew can answer. The homeowner doesn't know that, and books the next company that does.
2 AM
is when pipes burst
Water doesn't keep office hours. The jobs with the best margins happen at the worst times to answer a phone.
Use cases
Emergencies reach you. Routine jobs get a window.
Emergency escalation
Burst pipe vs. dripping faucet — your rules tell Sona the difference. The first goes straight to your on-call tech by warm transfer; the second books a morning window.
Illustrative call · Active leak dispatch
There's water coming through my kitchen ceiling — like, actively dripping. I don't know from where.
Okay — if you can, turn off the water at the main shutoff, usually by the water heater or at the street. I'm getting a tech to you now. What's the address?
Service window booking
Offers real arrival windows from your schedule and books one inside the call, and your office gets it by email. No “someone will call you back.”
Call-out fees & pricing
Quotes your published fees and ranges exactly as you set them, and never invents a price on your behalf.
Job intake details
Address, gate code, pets, where the shutoff is, all captured before the truck rolls.
Maintenance plan calls
Answers membership questions and books seasonal tune-ups that keep the slow months full.
Every call written down
Name, number, address and what's wrong, for every call Sona can't finish — waiting in your inbox, not your voicemail.
Try it yourself
The questions home-services companies get all day.
Type as the caller
Don't take our word for it. Interrogate it.
Type what a customer would say on the phone. The replies come from a canned table for a fictional business — a real deployment answers from your own documents.
Waiting for your first line
The panel
Every call lands somewhere. That somewhere is open.
Beacon Plumbing & Air is a seeded home-services company workspace running the real dashboard — two weeks of calls, transcripts, bookings and agent config. Eleven trucks across the Phoenix metro. Emergency dispatch at 2 AM, arrival windows with gate codes, and the difference between an active leak and a warm house.
- No sign-up
- No card
- Read-only
- Sample data
Read-only account
Viewerhome-services.viewer@example.com
Password
SonaDemo2026!
Takes you to the sign-in page with both fields already filled — press Sign in. No card, nothing to sign up for, nothing to cancel.
Where to look first
An active leak, booked
01Open call one. The address comes first, the earliest emergency arrival is booked with the on-call tech, and the call-out fee is quoted before anyone commits.
/dashboard/calls →Arrival windows, gate codes
02Two-hour windows rather than appointment times, with the gate code and the pets already on the ticket — the details that decide whether a truck gets in.
/dashboard/appointments →Urgent means urgent here
03No cooling at 108°F while the on-call line was busy. Flagged high with the address captured, so the callback starts from something rather than nothing.
/dashboard/messages →$89 diagnostic, $129 call-out
04Every number Sona says out loud is a knowledge-base entry. Change it here and the next call quotes the new one — no retraining, no prompt surgery.
/dashboard/kb →
Read-only means read-only: open every page, read every transcript, filter every list, change nothing. Editing, activating an agent, buying a number and inviting a teammate are blocked in the panel and again in the database. The callers and bookings are invented; the pipeline and the compliance copy they came from are the ones your own workspace would run.
Pricing
Less than a Tuesday of missed calls.
The Free plan takes no card and holds your workspace. Every paid plan is the whole receptionist, and every account ships with a daily spend cap.
Minutes are metered per second. Unanswered and blocked calls cost nothing.
Free
For getting your workspace ready before you commit.
$0
NO CARD · UPGRADE ANY TIME
No phone line or receptionist
Your workspace, no card
Knowledge base and booking availability
Invite your team
No phone line or receptionist — pick a plan to go live
Everything carries over when you upgrade
Starter
For the solo shop that keeps missing calls.
$66
PER MONTH, BILLED $790 / YEAR
250 minutes / mo, then 40¢/min
1 local number
Every receptionist skill, day one
The full voice library
90-day call archive
Email support
Pro
Lowest listed rate
For teams whose phone is the sales channel.
$166
PER MONTH, BILLED $1,990 / YEAR
700 minutes / mo, then 30¢/min
3 local numbers
Everything in Starter
A/B test voices, models & scripts
12-month call archive
Priority email support
Scale
For multi-location and high-volume businesses.
Custom
POOLED MINUTES · VOLUME RATES
Pooled minutes, volume rates
Numbers for every location
Everything in Pro
Call archive up to 5 years
A dedicated support contact
On every paid plan
24/7 answering
Calendar booking
Warm transfer
Message taking
Transcripts & call summaries
Repeat-dialer protection
Email alerts to your team
Conditional forwarding from your line
Setup help included, no fee
Overage rates, the comparison table, and what counts as a minute: see the full pricing breakdown
FAQ
Questions home-services companies actually ask.
Can Sona quote prices?
It quotes exactly what you publish: call-out fees, diagnostic charges, price ranges per job type. It never improvises a number and always notes that final pricing comes from the tech on site.
How does emergency dispatch work?
You define what counts as an emergency. When a call matches, Sona warm-transfers it to your on-call tech with a spoken briefing, or takes an urgent message if nobody picks up. Everything else books a normal window.
Does it book into our field software?
Sona books against the availability you set in the dashboard — windows, booking rules, date overrides. Jobs arrive as structured bookings and messages: address, issue, urgency. Calendar and field-service platform integrations are on the roadmap, not shipped.
What number does Sona answer on?
A local one that comes with every paid plan. You pick the area code in the dashboard, buy the number there and assign your receptionist to it. Then conditional forwarding sends calls from your own line to Sona only when you don't pick up, or all the time. Your rules, live in 15 minutes.
What about robocalls and repeat callers?
A number that keeps redialing is blocked before it reaches Sona once it passes the per-caller limit, and blocked calls cost nothing. Sona doesn't screen robocalls yet: one that gets through is answered like any other call, and it only reaches your phone if your rules transfer it.
Start free. Go live when you’re ready.
Create a workspace and get your knowledge base and team ready at your own pace. When you choose a plan you build your receptionist and pick the local number Sona answers on, and everything you set up carries over.
Your line keeps ringing where it does today until you forward it to Sona.